Why should businesses advertise or sponsor Parents Everywhere?
Podcasting is a new way businesses can market their business. It changes communication between businesses and customers and allows for a global audience with podcasting. This is a low cost marketing channel for everyone! If businesses do not want to start their own podcast, podcasting can be a great advertising tool for businesses too.
Based on research published early 2006 by Arbitron (a research firm for the radio industry), about 27 million Americans have tried podcasts which is 11 percent of all Americans. Podcasting is not like traditional media. Podcasts are available to customers anytime and anywhere they want to listen. They are not limited to a certain time. And if they decide that your podcast is not what they want, they can unsubscribe at the touch of a button.
In 2006, spending on advertising reached 80 million and will grow to $240 million and $400 million in 2008 and 2011, respectively. This includes advertising and sponsorship spending.
How can businesses advertise or be a sponsor on Parents Everywhere?
- Ads in podcast episodes. This is what most people refer to when they talk about podcast ads. It is a pre-determined length marketing messages that the Parents Everywhere podcast producers place as part of their podcasts — either manually or through podcast advertising network. Podcast advertisers pay for ad placement in podcasts. Parents Everywhere has developed over 16 different podcasts and are continually seeking more podcasts to add onto their network. You can choose which shows you would like to have ads placed on. All the ads are host read and are at varying lengths of :30 seconds - :60 seconds in length.
- Podcast sponsorship. This format of ads is different from podcast advertising. In sponsorship, the sponsor pays the Parents Everywhere podcast producers to support the podcasts directly. As part of the sponsorship, the sponsor get a spot on the podcast, usually a mention of their brand or product. This usually is about :15 seconds in length. You can also choose which shows you would like to sponsor or you can choose to sponsor the entire network.
- Special incentives. Podcast shows also have the flexibility of adding further advertising opportunities through weekly or monthly giveaways for special contests such as a Q & A contest or listen to win contests, or for sponsoring certain Parents Everywhere Events. We encourage you to be as creative as you can be to help advertise your business.
- Site or blog advertising. Podcast shows also have their own sites or blogs to publish episode notes and other information about the podcasts. Web site advertising through direct ad buying or ad networks are easy to integrate now. You submit your ad in a specific skyscraper format and it is placed on a rotation basis on the Parents Everywhere website.
Please contact Troy Boyette or call us at 877.980.2828 for more information. Parents Everywhere Media Kits are available upon request.
Advertising and sponsorship packages are specifically customized to best meet the needs of both your business and your customers. Parents Everywhere is sincerely dedicated to helping you grow your business by sharing you with our families.
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